Friday, December 17, 2010

American Association of Equine Practioners and Well Gel launch!

On December 4-8 our Horse Business Group headed to Baltimore, MD for the AAEP convention. We had a large booth in the trade show and we also attended various scientific sessions and meetings. It is always a busy trip for us, but a great chance to see and catch up with all the veterinarians and veterinary technicians that we work with.

Most importantly, this year we launched a new product in our WellSolve product line, WellSolve W/G Well-Gel. This product is a nutritionally complete supplement for horses that is designed for enteral or oral administration, formulated to supply 100% of the horse's nutrient requirements when fed as directed. The proprietary formula allows for easy administration through a nasogastric tube, and it will be available to veterinarians starting in January. The research on this product has been led by Dr. Kelly Vineyard and the product has been successfully tested and utilized in equine vet clinics across the country. Well-Gel will be distributed via veterinary supply houses such as MWI, Milburn Equine and others.
We had a Well-Gel "ease of tubing" demonstration going on in the booth and as long as we didn't let Randy Raub handle the tube, we all stayed pretty clean.

Once again, our horse themed bags were a hit and we gave away over 1000 of them in 3 days.
Enjoy the pics!

Mary Beth

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