Friday, August 12, 2011

Checking things out

I have spent the past couple of weeks going between Longview and the work we have progressing there, and the field where we have several tests happening also. Once initial testing is complete at Longview we ask people to help us out by trying the resulting products we come up with on their farms. After they have fed the test diet for an extended period of time we look for feedback on the pros and cons of the new product so that we can understand if there are any more changes that need to be made.

The people that help us out by trying the product are great, their feedback is invaluable in the process of creating a new product! I took a couple of pictures at a farm in California last week that has several horses on one of our prototype diets, the owner is fantastic to work with and she is equally impressed by the new diet she is trying out for us. The beginning of this week I went to three farms in North Carolina to get feedback from them as well. They were also a great group of people to deal with, three very different types of operations, with different types of horses. NC had positive feedback for the same product also, which is always good for us to hear.

Getting positive feedback from the field verifies for us that we have done the correct groundwork and research to develop a new diet that will be successful for it's intended purpose. It really is a rewarding experience to be involved with, when you get to watch the product go from idea all the way to the bag! It takes quite a bit of time to do it that way, but taking your time ensures it is done the right way.

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