Thursday, August 23, 2012

Fueling the Best of the Best

We’re very proud to say that we can feed horses of any discipline, age and activity level. We have nutritional products that can meet the needs of essentially every horse out there and if a need does go unmet, you can just about bet our research team is on the case.

Every four years, the USEF sends the top American horse and rider pairs to compete on sport’s biggest stage. This year, the destination was London not only for the Olympics but also the FEI World Endurance Championships that follow a few weeks after. At Purina, we have relationships with some of the best riders and trainers in all disciplines. As a result, we team up to help make sure their nutrition programs maintain consistent performance so they can focus on the final preparations for competition and this summer was no exception.
When we learned some of our ambassadors would be heading to the UK, we quickly set the right wheels in motion. Shipping feed overseas may seem like a relatively easy task but you might be surprised. There are several factors to consider including quantity, products, customs, shipping conditions, testing, arrival times and final delivery on site.
Once we had confirmations of the feed needed and how much, we began working to make sure we were able to deliver to expectations.
We selected one Purina plant in Milford, IN to pull all our products from to ensure the freshest product available and to also make sure all the feed we shipped came from the same lot as the samples we submitted for testing. At international levels of competition, the horses are thoroughly tested for a multitude of substances. We submitted all our products headed overseas for testing to provide peace of mind and a record of quality and safety.
We enlisted a third party to handle the shipping container as well as delivery to the host farms on site in the UK. We labeled each bag with the recipient’s name, discipline and federation and included packing lists with specific orders to keep everything headed in the right direction. Thanks to a lot of teamwork from our Milford plant, Dr. Katie Young and the team behind the scenes, some of our nation’s best were able to check one more item off their list of pre-game preparations.
We are extremely proud to support members of the US team and congratulate all the riders, horses and support teams for the well-deserved award of representing their country this summer in London!

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